![]() Accept that negative reviews are likely to happen, just as you cannot please everyone failing to respond to them, or failing to do so correctly, is a mistake that you can avoid. Learn how it fits within Google guidelines to encourage pleased customers to write positive reviews about your business. Google take the number and quality of reviews your business has into consideration when assessing local rankings. That alone makes it imperative that your business should try to rank higher on Google Maps for keywords related to your products or services. A quick test typically shows that Google Maps’ results appear above all other organic search results. One reason is that is someone uses Google for any keyword, spoken queries or typed, most often, up pops Google Maps listings in search results. Does my business need a Google Maps Listing? So, you want to respond by evaluating which site attributes to enhance for mobile. Whether your preference is for Apple maps, Google maps, Waze, or others, today people expect to be well informed and in ways that are at their fingertips across a multitude of app services. ![]() One hardly needs to look a place up on a desktop anymore. People now use digital maps without even thinking about it. When you consider it, it kind of makes sense. Intelligence, user engagement, and speed are the basics of Google machine learning, and it heavily applies to their maps. For people who favor public transit, expect to be shown places such as train stations and bus stop locations. If a person is traveling by car and receiving driving directions, hopefully in a legal manner, you can now obtain highlights to relevant points of interest, such as gas stations and historic markers. Additionally, the Google BERT algorithm is smart with location entity matching. More recently, Google Maps rolled out an update that helps people discover locations based on the individual’s means of transportation. We have known for some time that the proximity of your business address to the location of a searcher’s search is a top-ranking factor in local search. Google maps are now showing justifications in our studies, we see most of them drawn from reviewers’ comments. Updated Learn how to create a powerful Google Maps Marketing Strategy and use it in your marketing arsenal.įrom optimizing your Google My Business Listing to adding compelling images, business promotions, and responding to client reviews, you can boost sales. How to Use Google Maps Marketing to Boost Your Business
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